Here is a selection of campaigns I have worked on.
Hype was launched in Brick Lane, London, following a guerrilla campaign and an online virtual gallery. The campaign then moved on to Paris, Milan and Moscow.
The basic idea is to get closer to the artistic community by giving them a blank canvas on which to create.
I designed the look of the campaign, the logo, the animations and adapted the original website for the French market. As a young commissioned director, I also directed one of the promotional films.
D&AD Website and Interface Design: Silver
Marketing Awards: Grand Prix, Best Interactive Media Initiative
Cannes Direct Lions: Gold for Integrated Solution and Grand Prix
Mowox is the consumer brand for Daye garden machines in Europe and the US.
The brand's unique qualities revolve around a 'get the job done' attitude, in competition with the big names in the market. We have to look as premium as possible to convey an impression of enhanced consumer benefit, with a mid-range price point.
As creative director for Europe since its launch in 2015, I've been working closely with Daye Europe on its marketing strategy, creating all assets from logo to packaging to screen design (implemented by agency Ianeo), to all promotional assets, newsletters, brochures, Amazon design (implemented in Germany by Bare Marketing).
Mazda's stories highlight the epicentre of the brand, which gives it all its unique qualities: all Mazda cars are a hyper-modern embodiment of Japanese traditions.
The campaign began with a story for each car model and marked the start of a multi-year advertising approach. The commercials were kept in their original Japanese with subtitles to reinforce the Japanese spirit,
JWT Düsseldorf. Cosmo team. Mazda Europe.
Art direction, photoshooting, campaign look and feel, preparation of film shooting, film colour grading and cutting, overview of the implementation and design of the website.
The Mazda stories film won a TED: Ideas worth spreading award in California.
Umparken Im Kopf
"Re-park your mind
The aim of this campaign for Opel Germany was to change public perception and strengthen awareness of the brand as a whole. The central message is: "You have the wrong idea about Opel: it's time to redefine your perception of the brand". The teaser campaign began with posters and billboards across Germany challenging popular beliefs without mentioning the brand, then linking it to Opel in a splashy commercial.
Scholz & Friends Hamburg. Opel Europe.
Art direction of the teaser campaign.
The campaign won an award:
ADC Germany - Silver - Print Kampagne, Silver - Kampagne OOH, Silver - Dialog crossmediale kampagnen, Bronze - PR, Bronze - Kampagne OOH illustrations.
GWA Effie Awards Gold.
Ministry for Economic Affairs, Innovation, Digital Technologies and Energy
Campaign to promote public strategies for Saarland's future for jobs, innovation, digitalisation and energy. The central idea stems from the history of a region that still recalls its lost economic grandeur in the steel industry and coal mines. We're building a bridge between this history and the future: The forge of the future.
Along this bridge, remarkable players in growth and innovation were showcased. The core concept (unfortunately reduced by the Covid pandemic) was to create opportunities and connections to foster start-ups and breathe new life into the region. Live films featured many interviews and meetings with political figures and innovators.
Art direction and creative lead.
Haus & Gross. Saarbrücken.
École française de Sarrebruck & Dilling
A new look
The private French school and pre-school of Saarbrücken boasts one of the best reputations in the region for biculturalism and French and German languages. Managed by parents, it is a member of the French Network of International Schools (AEFE).
The school's new communications combine the dynamic, colourful spirit of childhood with links to culture, education and strong parental involvement. With a new logo and a new identity, and a complete overhaul of the traditional yearbook.
Laura Straßer Ceramics
Laura Straßer Ceramics
Laura Straßer is renowned for her approach to porcelain and ceramic design and her sensitivity to the production process. We worked closely together to define and create her own brand of ceramic products. The concept is based on a haptic connection between the production line and the consumer, creating a new vision for the market.
Creative direction, brand story, design, packaging, screen design and film concept.
Produced for the MKW Group, Saarbrücken & Laura Straßer, Berlin.
m&r startup team
An idea for a new brand of induction mugs. The premise is that there are three types of people: coffee, tea or hot chocolate. Who's missing out? All the creative and curious. This campaign aims to create a new way of consuming hot drinks and to encourage creativity.
Creative direction, product storytelling, strategy, mug design, print advertising.
Produced as a concept exploration for the MKW Group, Saarbrücken / Trier / Paris.